Gonzalo Téllez Lazo
Product Marketing & Digital Experiences
01Profile
I work in the stretch where a launch succeeds or fails: between what a brand puts on the market and what its customers actually adopt. I come from marketing and communications, and over more than ten years I added brand strategy, product design and data analysis. I find out what the business needs, bring the teams together, design the experience and measure what happened next.
10+years across advertising, brand, product and data
+70%more visits to the El Brujo Archaeological Complex
500+entrepreneurs benefited in Sechura
+85%digital conversion rate for a real estate developer
02Capabilities
Launch
and go-to-marketPositioning, value proposition and messaging, launch plans and content strategy.
and go-to-marketPositioning, value proposition and messaging, launch plans and content strategy.
Demand, paid media
and budgetMeta Ads, Google Ads and TikTok Ads, annual media budgets and campaign reporting.
and budgetMeta Ads, Google Ads and TikTok Ads, annual media budgets and campaign reporting.
Analytics, data
and measurement
GA4 and Google Tag Manager with e-commerce, CRM tied to sales, Hotjar, Mixpanel and advanced Excel.
and measurement
GA4 and Google Tag Manager with e-commerce, CRM tied to sales, Hotjar, Mixpanel and advanced Excel.
Product, design
and development
UX research, usability testing, Figma, prototyping, design systems and web development.
and development
UX research, usability testing, Figma, prototyping, design systems and web development.
03Experience
Garez Co. Product, brand and digital experiences studio
HybridProduct MarketerFeb 2024 - present
Batan, a creative agency specialized in food and gastronomy, and its client Fideos El Triunfo
- Led the creation of their bilingual design systems, including design tokens, classes, components, accessibility, voice and tone, and CMS handoff.
- Designed and built both websites, with custom components and features such as scroll animations.
- Restructured the brand messaging, optimized the visual guidelines for digital channels and prototyped the multimedia concept.
- Created transactional emails following each brand's identity guidelines.
Peruvian Restaurant Guide, Proyectos El Álamo, Dolce Capriccio and Arthur Labs, depending on each project's goals
- Managed paid media campaigns on Meta Ads and TikTok Ads.
- Coordinated creative teams for content production and delivery.
- Integrated the CRM with the database and sales channels.
- Implemented e-commerce funnel tracking with Google Tag Manager and GA4.
- Planned strategic and brand communications.