03Experience
Mathé Marketing and advertising agency
On-siteSenior Digital Marketing SpecialistJun 2024 - Nov 2024
- Coordinated and analyzed brand equity and performance campaigns for STIHL, Liderman, A Movernos and Linares.
- Managed digital media and campaign reporting for the accounts.
Krenova Digital agency
HybridDigital Strategy & UX AdvisorJul 2021 - Jan 2024
- Led a team of 6 in digital strategy, branding and paid media for Grupo RPP, SGS, HBK Happy Store, CTC Consulting, KSS Canada, Costa Sur and Enel.
- Managed the accounts' annual digital media budget, running campaigns on Meta Ads and Google Ads.
- Advised clients on UX and the digital experience of their websites, from audit to improvement proposals.
Creative ProducerAug 2019 - Jan 2024
- Produced campaigns and content for clients, coordinating accounts, design and audiovisual teams.
TELUS International Confidential Google programs
RemoteAI Quality RaterApr 2023 - Nov 2023
- Evaluated AI-driven products for usefulness, accuracy and relevance.
- Proposed improvements to generative AI models for marketing.
Ayuda en Acción Sechura Recupera project
HybridDesign and Communications ConsultantMar 2022 - Dec 2022
- Researched sustainability and accessibility to design products for 500+ entrepreneurs in Sechura Bay.
- Designed the educational materials for a program that recorded a 50% increase in local business activity and helped 6,000+ children overcome anemia during a national crisis.
- Coordinated a team of 4.
Paradero Marketing, communications and training consultancy
On-siteDigital Media ManagerSep 2018 - Oct 2019
- Led content and paid media for the dessert brand San Roque, refreshing its tradition with a modern twist.
- Developed Paradero's rebranding and marketing strategy, unified its guidelines across business units and trained teams in mindset, Agile and Design Thinking.
- Coordinated a team of 2 and managed the annual media budget.
Webtilia Digital agency
On-siteContent ManagerAug 2017 - Jul 2018
- Accounts: SKF LATAM and USA, Aceros Arequipa, Scool Peru, Interbank, Sumaq Hotel, Elite, El Brujo and Manpower.
- Connected SKF's community across the Americas with social content and ATL and BTL campaigns in Spanish, English and Portuguese for several countries.
- At El Brujo, content and paid media supported the complex's record-breaking visitor numbers.
Community ManagerJul 2016 - Aug 2017
Earlier
FoqusCreative CopywriterDec 2015 - Aug 2016
Crea InventivaMedia ProducerMay 2015 - Dec 2015
Leo Design InstituteMarketing internshipFeb 2014 - Mar 2015