Helping good products and services find their people: I bring them to market and keep them relevant.
Listen to the market and to people before deciding: what the business needs, who buys and why, using research, UX research and data.
Get product, management, creative, marketing and agencies moving in the same direction.
Shape how a brand looks, speaks and feels, from the message and positioning to the digital experience.
Because there is a difference between something people liked and something that worked.
Value proposition, key messages and where a product or service stands against its competitors, plus launch plans when the time comes.
Inbound content strategy and campaigns on Meta Ads, Google Ads and TikTok Ads, with annual media budgets and per-account reporting.
GA4 and Google Tag Manager with e-commerce, CRM connected to sales, Hotjar and advanced Excel.
Design Thinking, UX research, usability testing, prototypes, design systems and web development.
Each one with its context, the business problem, what I did, the result and what I would do differently.
Research with entrepreneurs and families in the Bay of Sechura that defined the program's products: a storybook for schools and an e-learning training course.
Content strategy and paid media for one of Peru's most visited archaeological sites, measured against visits to the complex.
Demand with paid media and measurement toward bookings: social listening, paid campaigns, audiovisual production and the prospect's full journey.
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A full product cycle in an extended reality environment: market research, UX research, usability testing and product design.
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Conversion and usability for a toys and collectibles e-commerce: iterative improvements to navigation, filters and checkout, with CSAT as the goal.
Read the caseA food production company born from A Comer. A brand manual for digital, its first design system and a site you move through like a set.
View caseNoodles and pasta since 1950. A design system for its site and app, with photos and video recipes alongside Batan.
View caseI studied Marketing and Advertising at Leo Design Institute and have added courses in Digital Product Management (UVA), UX Research (Google), Enterprise Design Thinking (IBM) and experience design for extended reality (U. Michigan).
Leo Design Institute, Crea Inventiva and Foqus: advertising copy, campaigns and media production for consumer brands.
Webtilia and Paradero: content strategy, paid media and brand communications for SKF, Interbank, Sumaq Hotel, El Brujo and San Roque.
Krenova, Ayuda en Acción, TELUS International and Mathé: a team of 6, annual media budgets, campaigns for Grupo RPP, SGS and STIHL, and research for product design.
At Garez Co., my studio, I work as Product Marketer and bring all of it together: positioning, content and paid media, UX, design systems, websites and measurement, for Batan, Fideos El Triunfo, Dolce Capriccio and other brands.
Gonzalo Téllez