I work in the stretch where a launch succeeds or fails: between what a brand puts on the market and what its customers actually adopt.
Understand the market, the business and whoever will use or buy what is being launched.
Product, management, creative, marketing and agencies working on the same problem.
From message and positioning to the customer journey and the digital experience.
Because there is a difference between something people liked and something that worked.
Positioning, value proposition and messaging, launch plans and content strategy.
Campaigns on Meta Ads, Google Ads and TikTok Ads, annual media budgets and per-account reporting.
GA4 and Google Tag Manager with e-commerce, CRM connected to sales, Hotjar and advanced Excel.
UX research, usability testing, prototypes, design systems and web development.
Each one with its context, the business problem, what I did, the result and what I would do differently.
Research with entrepreneurs and families in the Bay of Sechura that defined the program's products: a storybook for schools and an e-learning training course.
Content strategy and paid media for one of Peru's most visited archaeological sites, measured against visits to the complex.
Demand with paid media and measurement toward bookings: social listening, paid campaigns, audiovisual production and the prospect's full journey.
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A full product cycle in an extended reality environment: market research, UX research, usability testing and product design.
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Conversion and usability for a toys and collectibles e-commerce: iterative improvements to navigation, filters and checkout, with CSAT as the goal.
Read the caseA food production company born from A Comer. A brand manual for digital, its first design system and a site you move through like a set.
View caseNoodles and pasta since 1950. A design system for its site and app, with photos and video recipes alongside Batan.
View caseLeo Design Institute, Crea Inventiva and Foqus: copywriting and media production.
Webtilia and Paradero: content strategy and paid media for SKF, Interbank, Sumaq Hotel, El Brujo and San Roque.
Krenova, Ayuda en Acción, TELUS International and Mathé: teams, media budgets and UX advisory.
Product, brand and digital experiences studio. Product Marketer.
Gonzalo Téllez